H&M and G-Eazy have joined forces to launch a new collection of menswear essentials which define the hip-hop artist’s style.
“G-Eazy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces,” says Andreas Löwenstam, H&M’s Men’s Head of Design. “We love his unique take on streetwear with tailoring, and his love of checks and vivid colour. We look forward to reveal more about the collection with all G-Eazy and H&M fans.”
The range launches worldwide on March 1.